Lessons from working with AKID
If Hypebeast had a child, it would be AKID, or wear AKID at least. This creative and collaborative brand, working with companies such as Dreamworks and Juice Served, is for the mom and dad that wants their child to evoke an individual style. The parent is, or aspires to be, a creative, eclectic, hipster, or person with a distinct since of fashion. But, the AKID-kids are the next generation of cool, sometimes even outshining their parents.
I started working with AKID at Products Go, where I had to do anything from create and manage products on Shopify to creative photography. My position when shooting AKID has been the curation of imagery for different media outlets (Basically, I took cool photos that would be used on social media and be seen in emails). The photo sessions did not include kid's, but included props, paper, and strategic lighting. In the times I have shot for AKID email blasts and social media, I initially spent a lot of time on the set up or image I wanted to create. I would go in with an idea and then other ideas would spark as the photo shoot went on.
With having other tasks at Products Go, I quickly learned that spending all day on a shoot, editing, and an email blast for just one brand was not an option. So, I gave myself a time limit for each aspect of the AKID shoot that I worked on.
1 HR TO SHOOT
30 MIN TO EDIT
30 MIN FOR BRAND EDIT
Not every time did it work out to a completed media execution in 2 hours, but I did give myself this limit to create a sense of urgency, especially as the 2 hours approached. I grew to be able to identify the idea I wanted to create, create the idea, and deliver the idea faster, with my photography, Lightroom, and Photoshop skills being challenged and enhanced every time. Giving yourself time limits are good for any task. Set an attainable timeframe for your priorities, objectives, and goals; and watch your work and workmanship evolve.